Charlotte Heron

Content Creator & Social Media Marketer

I make short-form video, shoot product and lifestyle, and run social for beauty and lifestyle brands. From the moodboard to the reporting.

View Selected Work Say Hello

Brands I've Worked With

bBold
Home Cosmetics
Cottages for Couples
The Cryo Zone
The Jungle
La Bella Vita

Selected Work

The moodboard, the camera, and the numbers after

bBold
May 2024 – Jun 2025

The first body mist launch. Daily content across bBold and Home Cosmetics, scaling to three posts a day through launches and Black Friday: moodboard, content day, PR box, and the launch itself.

Content day, filming the launchVideo
bBold body mist social content
Body mist, social editCampaign
Launch eventEvent
bBold PR gifting box
PR gifting boxPR
bBold body mist product post
Product postPhotography
bBold launch moodboard
Launch moodboardDirection
bBold studio editorial
Studio editorialPhotography
Studio, behind the scenesBTS
La Bella Vita
Hair & Beauty
In salonVideo

About

Calm under a launch, happiest with a shot list

I am a marketing graduate from Ulster University. I spent my placement year making daily content for bBold and Home Cosmetics, and I built Cottages for Couples' social presence from zero across a portfolio of eighteen properties.

I film and edit on camera, plan and schedule the calendar, run PR and influencer gifting, and read the analytics that tell us what to make next.

What I Do

  • 01Short-Form Video, Filmed and Edited
  • 02On-Camera Content and Presenting
  • 03Product and Lifestyle Photography
  • 04Content Calendars and Scheduling
  • 05Influencer and PR Gifting
  • 06Performance Reporting and Iteration

In Numbers

2
Brands Run Daily on Placement
3 / day
Posts at Launch and Seasonal Peak
18+
Properties, Social Built from Zero
1st
In Class, Basalt Gin Live Project

How I Work

From the brief to the numbers, and back into the next brief

Strategy

Every job starts with the audience and the calendar, not the camera. I research what is actually landing in the category, write the angle, and build the shot list before anyone books a day.

Gemini Claude Google Sheets

Create

I shoot it and I cut it myself. Vertical video on the iPhone, product and lifestyle stills, and the statics that sit around them. One person, one content day, everything delivered.

iPhone 17 Pro CapCut Canva

Distribute

Making it is half the job. I schedule across Instagram, TikTok and Facebook, and write to each platform properly, instead of cross-posting one cut everywhere and hoping.

Meta Business Suite Instagram TikTok

Measure

Then I go and find out whether it worked. Posts read against sessions, orders and stock, so the next month's plan is an argument from numbers rather than taste.

Google Analytics Shopify Intact ERP Excel

Scale

One content day should not be one week of posts. I use Claude and Gemini to cut a single shoot into months of material, and to bring that same AI literacy into a marketing function that has not got it yet.

Claude Gemini

Contact

Say hello

Open to freelance and placement work in content and social. Tell me about the brand and what you want to make.

Goes straight to Charlotte's inbox. No list, no newsletter.

Prefer Email?

charlotte@charlotteheron.com

Based in Co. Derry. I work across Northern Ireland and Ireland, on location or remotely.